I was asking Ed about whether it was possible to quantify the value of his blog to IBM. The only number he could really put his finger on was that since he started blogging four years ago his business's revenue has increased by 40%! However, this clearly is not the only factor, (not only are other Lotus executives blogging, but the product has undergone significant enhancements in that time period) it certainly corrolates.
Blogging obviously hasn't hurt the Notes/Domino line, and the anecdotal evidence is that the Lotus community certainly appreciate Ed's blog (go and look at the comments for proof).
Whether it is a cause or not, if it has corollated with a 40% revenue increase over four years - why wouldn't you blog?
4 comments:
It's an interesting question. Wouldn't our favourite fictional US president say "Post hoc ergo propter hoc"?
Is it me or is the current White House nomination process running as per the final series?
Absolutely. Not only is Obama a clone of Santos,
but McCain is very similar to Vinick.
Anyhow, the whole point of the Latin quote is to question your assertion that blogging affects business performance.
No doubt, blogging is an essential tool in business, but I think you may be in danger of overplaying it's affect.
I thought the point was to test my knowledge of Latin.
The reason for saying "why shouldn't you blog" is that this is an easier question to answer than "why should you". Whether or not blogging has made the difference, if it corrolates, why stop?
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