Jun 21
Have just finished reading Inside Steve’s Brain which talks about Apple’s obsession with packaging and the ‘unboxing’ experience. Jobs is apparently obsessive about people’s first interaction with his product, and it should be as seamless and as in keeping with Apple’s overall philosophy as possible (such as the handle of the original iMac being the first thing you see when you open the box).
Sounds neat, but maybe a little over the top. That was until I ordered my Logitech presenter. I used one at Lotusphere and it was great to be able to click through slides without having to return to a laptop. It has to be the most difficult packaging to open ever. It’s not a big device, just fits in the palm of your hand, and it comes in a moulded plastic wrap about the size of a greeting card. Which is impossible to open. It required scissors and a rather dangerous slashing motion with a sharp kitchen knife to get past the plastic. Once open, the instructions for such a simple device had to be ripped out of their plastic wrapping and were completely over-engineered.
Don’t get me wrong, it’s a great product, but the packaging has me already annoyed. Maybe Steve has a point…
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