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	<title>Jon Mell - Social Collaboration&#187; Apple</title>
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		<title>Product Packaging</title>
		<link>http://jonmell.co.uk/product-packaging/</link>
		<comments>http://jonmell.co.uk/product-packaging/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 14:41:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=105</guid>
		<description><![CDATA[Have just finished reading Inside Steve&#8217;s Brain which talks about Apple&#8217;s obsession with packaging and the &#8216;unboxing&#8217; experience.  Jobs is apparently obsessive about people&#8217;s first interaction with his product, and it should be as seamless and as in keeping with Apple&#8217;s &#8230; <a href="http://jonmell.co.uk/product-packaging/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Have just finished reading <a href="http://www.amazon.co.uk/Inside-Steves-Brain-Leander-Kahney/dp/1591841984/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1214059353&amp;sr=8-1">Inside Steve&#8217;s Brain</a> which talks about Apple&#8217;s obsession with packaging and the &#8216;unboxing&#8217; experience.  Jobs is apparently obsessive about people&#8217;s first interaction with his product, and it should be as seamless and as in keeping with Apple&#8217;s overall philosophy as possible (such as the handle of the original iMac being the first thing you see when you open the box).</p>
<div>Sounds neat, but maybe a little over the top.  That was until I ordered my <a href="http://www.amazon.co.uk/Logitech-Wireless-2-4Ghz-Presenter-Pointer/dp/B0007NDPP2/ref=sr_1_2?ie=UTF8&amp;s=electronics&amp;qid=1214059455&amp;sr=8-2">Logitech presenter</a>.  I used one at Lotusphere and it was great to be able to click through slides without having to return to a laptop.  It has to be the most difficult packaging to open ever.  It&#8217;s not a big device, just fits in the palm of your hand, and it comes in a moulded plastic wrap about the size of a greeting card.  Which is impossible to open.  It required scissors and a rather dangerous slashing motion with a sharp kitchen knife to get past the plastic.  Once open, the instructions for such a simple device had to be ripped out of their plastic wrapping and were completely over-engineered.</div>
<div>Don&#8217;t get me wrong, it&#8217;s a great product, but the packaging has me already annoyed.  Maybe Steve has a point&#8230;</div>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://jonmell.co.uk/innovation-as-differentiator/" rel="bookmark" class="crp_title">Innovation as a differentiator</a></li><li><a href="http://jonmell.co.uk/enterprise-20-command-not-control/" rel="bookmark" class="crp_title">Enterprise 2.0 &#8211; Command not control</a></li><li><a href="http://jonmell.co.uk/principles-of-wiki-and-enterprise-20/" rel="bookmark" class="crp_title">Principles of wiki and Enterprise 2.0 adoption</a></li><li><a href="http://jonmell.co.uk/tips-and-tricks-for-lotus-quickr/" rel="bookmark" class="crp_title">Tips and tricks for Lotus Quickr (WebSphere Portal version)</a></li><li><a href="http://jonmell.co.uk/love-this-cartoon-from-stuffthathappens/" rel="bookmark" class="crp_title">Secret of Apple and Google applicaitons</a></li></ul></div><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Product+Packaging+http%3A%2F%2Fis.gd%2F8scxZX" title="Post to Twitter"><img class="nothumb" src="http://jonmell.co.uk/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter6.png" alt="tt twitter6 Product Packaging"  title="Product Packaging" /></a></p></div>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>Thinkpad vs MacBook</title>
		<link>http://jonmell.co.uk/thinkpad-vs-macbook/</link>
		<comments>http://jonmell.co.uk/thinkpad-vs-macbook/#comments</comments>
		<pubDate>Thu, 01 May 2008 13:03:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[Thinkpad]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=80</guid>
		<description><![CDATA[As much as I love Mac&#8217;s this made me laugh: Related Posts:Facebook stalkerWe are smarter than meNext generation video conferencingVideo on using social softwareHow do you feel?]]></description>
			<content:encoded><![CDATA[<p>As much as I love Mac&#8217;s this made me laugh:</p>
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		<item>
		<title>Secret of Apple and Google applicaitons</title>
		<link>http://jonmell.co.uk/love-this-cartoon-from-stuffthathappens/</link>
		<comments>http://jonmell.co.uk/love-this-cartoon-from-stuffthathappens/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 11:16:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=64</guid>
		<description><![CDATA[Love this cartoon from StuffThatHappens. What&#8217;s crazy is the comments it generated! Related Posts:Web 2.0 behaviour changesWhat is it about web developersTips and tricks for Lotus Quickr (WebSphere Portal version)ROI of Social SoftwareFacebook targeted advertising]]></description>
			<content:encoded><![CDATA[<p>Love this cartoon from <a href="http://stuffthathappens.com/blog/2008/03/05/simplicity/">StuffThatHappens</a>. What&#8217;s crazy is the <a href="http://stuffthathappens.com/blog/2008/03/05/simplicity/#comments">comments </a>it generated!
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<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://jonmell.co.uk/web-20-behaviour-changes/" rel="bookmark" class="crp_title">Web 2.0 behaviour changes</a></li><li><a href="http://jonmell.co.uk/what-is-it-about-web-developers/" rel="bookmark" class="crp_title">What is it about web developers</a></li><li><a href="http://jonmell.co.uk/tips-and-tricks-for-lotus-quickr/" rel="bookmark" class="crp_title">Tips and tricks for Lotus Quickr (WebSphere Portal version)</a></li><li><a href="http://jonmell.co.uk/roi-of-social-software/" rel="bookmark" class="crp_title">ROI of Social Software</a></li><li><a href="http://jonmell.co.uk/facebook-targeted-advertising/" rel="bookmark" class="crp_title">Facebook targeted advertising</a></li></ul></div><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=Secret+of+Apple+and+Google+applicaitons+http%3A%2F%2Fis.gd%2FvFbA4E" title="Post to Twitter"><img class="nothumb" src="http://jonmell.co.uk/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter6.png" alt="tt twitter6 Secret of Apple and Google applicaitons"  title="Secret of Apple and Google applicaitons" /></a></p></div>]]></content:encoded>
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