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	<title>Jon Mell - Web 2.0 ideas and strategy&#187; Apple</title>
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	<link>http://jonmell.co.uk</link>
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		<title>Product Packaging</title>
		<link>http://jonmell.co.uk/product-packaging/</link>
		<comments>http://jonmell.co.uk/product-packaging/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 14:41:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=105</guid>
		<description><![CDATA[Have just finished reading Inside Steve&#8217;s Brain which talks about Apple&#8217;s obsession with packaging and the &#8216;unboxing&#8217; experience.  Jobs is apparently obsessive about people&#8217;s first interaction with his product, and it should be as seamless and as in keeping with Apple&#8217;s overall philosophy as possible (such as the handle of the original iMac being the first [...]]]></description>
			<content:encoded><![CDATA[<p>Have just finished reading <a href="http://www.amazon.co.uk/Inside-Steves-Brain-Leander-Kahney/dp/1591841984/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1214059353&amp;sr=8-1">Inside Steve&#8217;s Brain</a> which talks about Apple&#8217;s obsession with packaging and the &#8216;unboxing&#8217; experience.  Jobs is apparently obsessive about people&#8217;s first interaction with his product, and it should be as seamless and as in keeping with Apple&#8217;s overall philosophy as possible (such as the handle of the original iMac being the first thing you see when you open the box).</p>
<div>Sounds neat, but maybe a little over the top.  That was until I ordered my <a href="http://www.amazon.co.uk/Logitech-Wireless-2-4Ghz-Presenter-Pointer/dp/B0007NDPP2/ref=sr_1_2?ie=UTF8&amp;s=electronics&amp;qid=1214059455&amp;sr=8-2">Logitech presenter</a>.  I used one at Lotusphere and it was great to be able to click through slides without having to return to a laptop.  It has to be the most difficult packaging to open ever.  It&#8217;s not a big device, just fits in the palm of your hand, and it comes in a moulded plastic wrap about the size of a greeting card.  Which is impossible to open.  It required scissors and a rather dangerous slashing motion with a sharp kitchen knife to get past the plastic.  Once open, the instructions for such a simple device had to be ripped out of their plastic wrapping and were completely over-engineered.</div>
<div>Don&#8217;t get me wrong, it&#8217;s a great product, but the packaging has me already annoyed.  Maybe Steve has a point&#8230;</div>
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		<title>Thinkpad vs MacBook</title>
		<link>http://jonmell.co.uk/thinkpad-vs-macbook/</link>
		<comments>http://jonmell.co.uk/thinkpad-vs-macbook/#comments</comments>
		<pubDate>Thu, 01 May 2008 13:03:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[MacBook]]></category>
		<category><![CDATA[MacBook Air]]></category>
		<category><![CDATA[Thinkpad]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=80</guid>
		<description><![CDATA[As much as I love Mac&#8217;s this made me laugh:

]]></description>
			<content:encoded><![CDATA[<p>As much as I love Mac&#8217;s this made me laugh:</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/_hnOCUkbix0&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/_hnOCUkbix0&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<title>Secret of Apple and Google applicaitons</title>
		<link>http://jonmell.co.uk/love-this-cartoon-from-stuffthathappens/</link>
		<comments>http://jonmell.co.uk/love-this-cartoon-from-stuffthathappens/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 11:16:00 +0000</pubDate>
		<dc:creator>Jon Mell</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://jonmell.co.uk/?p=64</guid>
		<description><![CDATA[Love this cartoon from StuffThatHappens. What&#8217;s crazy is the comments it generated!
 
 

]]></description>
			<content:encoded><![CDATA[<p>Love this cartoon from <a href="http://stuffthathappens.com/blog/2008/03/05/simplicity/">StuffThatHappens</a>. What&#8217;s crazy is the <a href="http://stuffthathappens.com/blog/2008/03/05/simplicity/#comments">comments </a>it generated!
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