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Category Archives: community
Using an online community to gauge customer reaction
When in the States, I often see adverts for OnStar. This is a remote vehicle control service whereby you can give a third party remote control of some of your car’s facilities, as well as an in-car ‘conceierge’ service to … Continue reading
Posted in community, customer insight, online community
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Why contribute to a social networking site?
Something I learned from my recent trip to Lotusphere was the idea that the motivation for content contributors is very different from the motivation for content seekers, and that to increase adoption rates it is essential to cater for both … Continue reading
Posted in community, social software
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