After 2 fantastic years at Headshift, the IBM umbilical cord is pulling me back… From 1st October I’m going to be the sales lead for their Portal and Social product lines for North East Europe (which includes the UK and Ireland).
So – why the change? I believe the social platforms and traditional Portal markets are coming together, which is fascinating. Traditional Portal vendors are trying to become social, and the latest social software startups have realised the value of integration with traditional enterprise applications. I think IBM has a huge advantage in their mature Portal offering to bridge portal intranet and enterprise social software spaces. As my former colleague Lars Plougmann blogged recently:
“As the 2.0 platform becomes one of the primary interfaces people interact with, building connections to legacy enterprise applications provides a new lease of life for the investment in legacy architecture. Old style apps can be surfaced in the 2.0 platform as frames in a dashboard.”
IBM has been doing this for years, and an offering which combines over ten years experience of enterprise application integration with a social software platform based on over fifteen years of doing internal social collaboration has amazing potential. It allows organisations to put social dynamics in the flow of everyday activities to improve existing workflows.
I’m really looking forward to starting on the 1st October, and working with colleagues old and new.