Have you read his blog?

I was in a meeting with a customer a few weeks back with the sales manager and the MD of this particular company. I knew the sales manager from way back and he had sponsored us in. On the way out the MD asked me something about Facebook and before I could reply the sales director replied “of course, he talks about this on his blog!”

There’s a lot been going around recently about the dangers that having a blog or Facebook/MySpace profile to your business image – but as I wrote recently there are also dangers about not a blog.

However, this comment caught my imagination. Few sales reps will call on a company without checking their website to get some background information. Similarly, few companies will accept a call from a sales rep without checking out the seller’s company on-line as well.

How long before it becomes a matter of routine not just to research the company, but also the individual – and you will be expected to have read the blog writings of the person you are about to meet, just as you would their company website?

This entry was posted in blogs. Bookmark the permalink.

Leave a Reply