IdealPeople blog

Have just posted on Rewarding Dialogue about a great example of a blog. I actually used these guys (IdealPeople) to get the job I had before this one, and had no idea at the time that they were embracing this sort of technology. It’s certainly worth a look and a refreshing insight into what is an industry usually held in scant regard and high suspicion

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3 Responses to IdealPeople blog

  1. Tom says:

    See for me it’s a pretty bad example of a blog. Apart from the fact that I struggle to take any blog not built on wordpress seriously, while their content may be very well written and informative they make no effort to drive any brand awareness – the blog uses an entirely different design than their site (which looks v pretty btw). They don’t even have a link to their site anywhere from their blog! So how are you supposed to find the blog from the main site and vice versa? And where are you supposed to go once you reach the blog?

    It seems to me like they might be saying interesting things but even if they are they’re talking to a brick wall. And the odd passers by will fail to reach their main website.

    In my eyes this is a case of ‘close but no cigar’. With a few pretty minor changes however they’d be away and I’m sure this kind of content (in particular the ‘how to not get staff poached’) would do very well in social media if they added a slightly more humourus angle to it.

    Just my $0.02!

  2. Jon Mell says:

    I agree about the lack of a link – however we’ve had lots of debate with customers about keeping a corporate site and a blog site separate, and even having a different design. We do this ourselves (trovus.co.uk and rewardingdialogue.co.uk) as do many of our customers.

    Quite often the technical stuff (wordpress, links etc.) can be fixed easily it’s the fact that a) it’s interesting content and b) not what you’d expect from a recruiting company that gives it a good start. I’d rather have good content and bad structure than vice versa!

  3. Idealbloggers says:

    Thanks for the comments Tom & Jon -We have since moved our blog to WordPress, which has already led to a better/greater level of flexibility.

    We agree about the humour as well, but we recruiters tend to a rather black humour so we decided to temper this in our online presence.

    Cheers

    Idealpeople

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