More productive business trips – Enterprise 2.0

Was talking to a friend at the weekend who works for one of the big four as a tax advisor.  Luckily for her, she was going on a business trip to the Bahamas, which would span over the weekend.  Problem was, her team was coming back on the Friday and she would be stuck with the Bahaman team, who she didn’t know.  Asking what they were doing at the weekend could be problematic as they might already have plans.  Here is a great example of where Enterprise 2.0 could help with more productive meetings with people in a large company who you don’t know.  If there was a corporate Facebook-style application, my friend could get to know her colleagues before she flew out there, so that social interaction would be a lot easier, which would lead to a more productive working relationship, and a much more productive trip.

I experienced this first hand when I went out to Varese – having interacted with Stewart, Luis and Emanuele ahead of time on Twitter and Skype, made it much easier to ‘break the ice’ and make more productive use of our limited time together.

Social software, both in the enterprise and in consumer world, is not about virtual relationships with people you never meet.  It’s about reducing the friction in those relationships where you only see each other infrequently – keeping a social connection which would otherwise fade over time, meaning that you feel less inhibited to call on someone who might be able to help you, and the time you do spend physically together is more productive.

This entry was posted in Enterprise 2.0, facebook. Bookmark the permalink.

2 Responses to More productive business trips – Enterprise 2.0

  1. Emanuele says:

    Hi Jon,
    thanks for this piece. I’m not able to express to which extent I agree with you. We kept having this feeling again and again not only in Varese but even more in Boston at the E2.0 Conference.

    I had never met Luis face to face or Susan Scrupski or a bunch of other people attending the conference. What’s the difference between living into the web 2.0 world and living without it? If you are part of the conversation you already know what other people do and think, their interests and skills, their friends and many of them know a lot about you. It’s like having a global distributed non-stop conversation with the smartest minds around, absolutely without moving from your room.

    Is all that virtual? I think it can be a powerful social augmentation much more than a sterilized version of our real life.

  2. Jon Mell says:

    “Social augmentation” – that’s a great phrase, I might steal that!

Leave a Reply