So my views on DimDim are not about the deal itself, but how it was communicated to clients. I received this email:
Dimdim has been acquired by salesforce.com. Your free Dimdim account will remain active until March 15, 2011. After that date, you will no longer be able to access your free Dimdim account.
Please see the Frequently Asked Questions (FAQ) for additional information.
We appreciate your understanding, and we thank you!
Basically it says “We’ve been bought (and made a lot of money) – you’re screwed”.
I’m not saying that this is their intention, but the way it is phrased leaves a lot to be desired. Cold, impersonal and without any explanation of future direction or strategy.
It’s not good for the SaaS industry – how can you trust your vendor won’t just switch off once they’ve made a quick buck?