Poor communication from DimDim

So my views on DimDim are not about the deal itself, but how it was communicated to clients. I received this email:

Dear Customer:

Dimdim has been acquired by salesforce.com. Your free Dimdim account will remain active until March 15, 2011. After that date, you will no longer be able to access your free Dimdim account.

Please see the Frequently Asked Questions (FAQ) for additional information.

We appreciate your understanding, and we thank you!

Basically it says “We’ve been bought (and made a lot of money) – you’re screwed”.

I’m not saying that this is their intention, but the way it is phrased leaves a lot to be desired. Cold, impersonal and without any explanation of future direction or strategy.

It’s not good for the SaaS industry – how can you trust your vendor won’t just switch off once they’ve made a quick buck?

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2 Responses to Poor communication from DimDim

  1. reminds me of the tale from BT where their social platform was bought up by Google, lock stock and profile so they had to start from scratch very rapidly…At least you won’t have to worry about that at IBM!

  2. Pingback: Tweets that mention Poor communication from DimDim | Jon Mell - Social Collaboration -- Topsy.com

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