Second wave adoption

Great post by Steward Mader on second wave adoption of wikis.

“This demonstrates that no matter how much effort is put into designing a better product or tool, an equal-or greater-amount of effort must be dedicated to showing people how to use it, and guiding the necessary change in thinking that they must undergo in order to embrace it.

Just because you understand that it (whatever it is – wiki, blog, new milk jug, etc.) is better, doesn’t mean that the benefits are obvious to everyone. Therefore, the second wave (i.e. the non early adopters) are some of the most important people in the adoption process for anything new, because they help you hone and refine your message so that it appeals to a mainstream audience.”

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