Finally got round to listening to Jive’s Business Social Software Jeopardy which contained some brilliant insights into the market. The overwhelming sentiment was “It’s not the tools, it’s the strategy” - which is something I keep telling clients time and time agian.

Some of the key points which I couldn’t agree with more were:

• Internal use of social software is a very different use case than collaborating on a document. I find these are often confused under the umbrella “Web 2.0″
• A successful technical deployment of social software for internal use does not result in people using it. They need help and support
• Starting small and looking for quick wins is the best way to get internal social software started

It’s great to see people from varied backgrounds starting to converge on the same thoughts around best practice.

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