Category Archives: long tail

More on using the long tail to fundraise

Following on from my post on Obama’s fundraising http://www.usatoday.com/news/politics/election2008/2008-05-02-smalldonorsside_N.htm

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Web 2.0 Long Tail and Barack Obama

The “long tail” or “power law” is an often mentioned phrase in the world of Web 2.0. To target the long tail means to attack the tail end of the market, going for niches rather than traditional and conventional large … Continue reading

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