Category Archives: web 2.0 roi

Web 2.0 ROI discussion at Web 2.0 Strategies

Was at the Web 2.0 Strategies forum today and took part in a social software ROI discussion. The discussion wandered quite easily onto the ROI of blogging or the ROI of wikis, and the features and functions of the tools. … Continue reading

Posted in blogging ROI, roi, web 2.0 roi, wiki roi | 2 Comments

Web 2.0 ROI – cost saving or revenue growth?

The intuitive view around the ROI of Web 2.0 tools such as blogs and wikis tends to be that using Web 2.0 on external sites grows revenue, your blog can gain you extra customers and brand loyalty. Using Web 2.0 … Continue reading

Posted in cost saving, revenue growth, roi, Web 2.0, web 2.0 roi | 2 Comments

Web 2.0 Return on Investment (ROI)

There seems to be a lot of discussion around Web 2.0 Return On Investment (ROI) at the moment. ROI almost seems to be becoming a dirty word in Web 2.0 – and seen very much as 1.0 language and thinking, … Continue reading

Posted in roi, Web 2.0, web 2.0 roi | 1 Comment