We are smarter than me

Dave Hay sent me a great link about a new book which seems to be along the lines of Wikinomics, Wisdom of Crowds, Naked Conversations etc. The difference with this one is that it was written by 4,000 people in a collaborative wiki environment. There is an interview where they discuss the difficulties this posed, as well as the site of the actual book.

The 10 minute presentation by the author covers a lot of the concepts that we talk about to our customers, including how crowds are better than experts, and that if you ask your customers what you want you have to be prepared for some surprising answers! The video is below.

It’s on order for me from Amazon so will let you know what I think!

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