Comments on: Web 2.0 ROI discussion at Web 2.0 Strategies http://jonmell.co.uk/web-20-roi-discussion-at-web-20/ Mon, 07 Jun 2010 20:51:48 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jon Mell http://jonmell.co.uk/web-20-roi-discussion-at-web-20/comment-page-1/#comment-71 Jon Mell Tue, 17 Jun 2008 15:46:00 +0000 http://jonmell.co.uk/?p=100#comment-71 Thanks Dan - you are right. I think that the ROI discussion can only be measurable when applied to a specific business problems.<br/><br/>There are more important returns to be had, but these are difficult to articulate if you are faced with a bottom line focused decision maker. Thanks Dan – you are right. I think that the ROI discussion can only be measurable when applied to a specific business problems.

There are more important returns to be had, but these are difficult to articulate if you are faced with a bottom line focused decision maker.

]]> By: Dan Smith http://jonmell.co.uk/web-20-roi-discussion-at-web-20/comment-page-1/#comment-70 Dan Smith Tue, 17 Jun 2008 14:51:00 +0000 http://jonmell.co.uk/?p=100#comment-70 Jon, your own posts suggest that there can be an important 'return' beyond, or more important than "ROI only makes sense when applied to a specific business problem."<br/><br/>As you noted in your post about Mike Kavis and SOA, "They now spend more time on cultural change rather than technology. Cultural change has always been the X-factor in any Enterprise 2.0 engagement."<br/><br/>The point about piggy backing general goals of cultural change on a social media-aided project with a clear ROI is sounds like good advice. Jon, your own posts suggest that there can be an important ‘return’ beyond, or more important than “ROI only makes sense when applied to a specific business problem.”

As you noted in your post about Mike Kavis and SOA, “They now spend more time on cultural change rather than technology. Cultural change has always been the X-factor in any Enterprise 2.0 engagement.”

The point about piggy backing general goals of cultural change on a social media-aided project with a clear ROI is sounds like good advice.

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