Comments on: Why bother with Social Software?

By: Social software ROI | Jon Mell - Web 2.0 ideas and strategy

Social software ROI | Jon Mell - Web 2.0 ideas and strategy — Mon, 10 Nov 2008 16:16:04 +0000

[...] Why bother with Social Software? [...]

By: Eric Sauve

Eric Sauve — Tue, 21 Oct 2008 14:14:59 +0000

Great post Jon,

One thing for sure about communities, is that can bring down the cost of maintaining relationships with prospects and customers, something really good in tough times.

Cheers,

Eric

By: Luis Benitez

Luis Benitez — Mon, 20 Oct 2008 21:29:58 +0000

Jon, couldn’t agree more! I’m now seeing some methodologies on how to calculate ROI for social bookmarking (like Dogear), but it’s still hard to calculate the ROI for an entire suite of social software.

The discovery of tacit knowledge through social software is so valuable… and perhaps subjective to measure.. For example, I claim that Blogs and Dogear make me “500% more productive”… but it’s only because I can’t measure it for real…It does feel like 500% more though!

By: Culture Trumps ROI « Together, We Can!

Culture Trumps ROI « Together, We Can! — Mon, 20 Oct 2008 20:31:46 +0000

[...] take on ROI of social software is pretty much along the lines of Jon Mell’s and Gia Lyons’ — don’t bother! Trying to demonstrate business value created by [...]