This is IBM’s 25th year as the sponsor of Wimbledon – and there are some really cool things we’re doing this year not just in social, but across cloud, analytics and mobile as well.
When we first launched the website in 1995 we had 227,000 visitors. This has increased over 86 times to 19.7 million in 2013 and the Wimbledon twitter account just passed 1 million followers. Today, the website is powered by IBM Customer Experience Suite which provides the application integration into the scoring systems and the content management system – the site has over 140,000 updates per day. This also serves up the responsive mobile site, ensuring an exceptional experience no matter what device you use to access the site. It was designed by our own IBM Interactive Experience – consistently rated as one of the world’s largest digital agencies.
We’ve put a video together that shows the whole end to end involvement of IBM in only 4 seconds of real time:
I’ll be going into more detail on what we’re doing at Wimbledon around Social over the next few days…