Corporate use of Twitter

Great article about Comcast and SouthWest airlines monitoring Twitter for customer feedback

“When C.C. Chapman noticed a blemish in his high-definition television’s reception during the NBA playoffs recently, he blasted a quick gripe about Comcast into the online ether, using the social network Twitter.

Minutes later, a Twitter user named ComcastCares responded, and within 24 hours, a technician was at Chapman’s house in Milford to fix the problem.”

Thanks to Jeremiah Owyang for promoting on Twitter.

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