So why wouldn’t you blog?

Was fortunate enough to have a brief email conversation with Ed Brill the other day. For those of you who don’t know, Ed is the worldwide Notes/Domino sales leader for IBM. He’s also on of, if not their most prolific blogger, and is well known in the IBM world for a) being passionate about his product and supporting his product on-line and b) writing his honest opinions on-line and not being any sort of mouthpiece for IBM marketing.

I was asking Ed about whether it was possible to quantify the value of his blog to IBM. The only number he could really put his finger on was that since he started blogging four years ago his business’s revenue has increased by 40%! However, this clearly is not the only factor, (not only are other Lotus executives blogging, but the product has undergone significant enhancements in that time period) it certainly corrolates.

Blogging obviously hasn’t hurt the Notes/Domino line, and the anecdotal evidence is that the Lotus community certainly appreciate Ed’s blog (go and look at the comments for proof).

Whether it is a cause or not, if it has corollated with a 40% revenue increase over four years – why wouldn’t you blog?

This entry was posted in blogging ROI, blogs. Bookmark the permalink.

4 Responses to So why wouldn’t you blog?

  1. John Wastle says:

    It’s an interesting question. Wouldn’t our favourite fictional US president say “Post hoc ergo propter hoc”?

  2. Jon Mell says:

    Is it me or is the current White House nomination process running as per the final series?

  3. John Wastle says:

    Absolutely. Not only is Obama a clone of Santos,
    but McCain is very similar to Vinick.

    Anyhow, the whole point of the Latin quote is to question your assertion that blogging affects business performance.

    No doubt, blogging is an essential tool in business, but I think you may be in danger of overplaying it’s affect.

  4. Jon Mell says:

    I thought the point was to test my knowledge of Latin.

    The reason for saying “why shouldn’t you blog” is that this is an easier question to answer than “why should you”. Whether or not blogging has made the difference, if it corrolates, why stop?

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.