Category Archives: roi

Social software ROI

A few weeks ago I was in Zurich presenting at Somesso. Part of my talk was around ROI where I had the opportunity to speak about why ROI is so difficult for social software. First, it’s always worth checking whether … Continue reading

Posted in Enterprise 2.0, roi, social software | 11 Comments

Death of ROI

Blog post after my own heart by Penny Edward of Headshift on the death of ROI for improvement and innovation.

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ROI of tagging

Here’s another ROI case study of social software from IBM – in short social tagging saves the average user 12 seconds when searching for information.  As there are 286,000+ searches every week, this equates to 955 hours per week resulting … Continue reading

Posted in Enterprise 2.0, roi, sales, tagging | 3 Comments

Enterprise 2.0 ROI

Another day, another article which looks at making the case for Enterprise 2.0 ROI.  The premise is: the average amount of productivity lost due to ‘distraction’ is 2 hours per day, the average hourly salary of a knowledge worker is … Continue reading

Posted in Enterprise 2.0, roi | 4 Comments

How to sell Enterprise 2.0

Came across a presentation by Mike Kavis on how to sell SOA. It’s a great presentation and worth registering to listen to. I was struck by the parallels between how we try to position Enterprise 2.0 or Web 2.0 and … Continue reading

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Web 2.0 ROI discussion at Web 2.0 Strategies

Was at the Web 2.0 Strategies forum today and took part in a social software ROI discussion. The discussion wandered quite easily onto the ROI of blogging or the ROI of wikis, and the features and functions of the tools. … Continue reading

Posted in blogging ROI, roi, web 2.0 roi, wiki roi | 2 Comments

Case study on wiki use for revenue growth

I attended a webinar last night hosted by PBwiki titled “Growing in a down market with PBwiki“. All in all it was very interesting. Here are the main points: The webinar went very smoothly. This is not to be underestimated, … Continue reading

Posted in pbwiki, roi, wiki adoption, wiki roi, wikis | 2 Comments

ROI of Social Software

A lot of social software evangelists hate the ROI argument. We like to compare it to the ROI of email and phones and complain that no-one ever asks an ROI proof for those technologies. We like cartoons like these: Yet … Continue reading

Posted in roi, social software | 12 Comments

ROI of blogging

Continuing on a theme of ROI for various Web 2.0 tools, I started thinking about the ROI of blogging. Part of the problem is that blogs, being tools, can be applied to multiple problems. So the ROI of ‘blogs’ is … Continue reading

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Instant Messaging ROI – IBM case study

IBM have recently published an ROI study about their own internal use of instant messaging. I was initially quite excited about this, I am a huge instant messaging fan, and sometimes I think the fact that it seems like such … Continue reading

Posted in Enterprise 2.0, instant messaging, roi | 4 Comments